Spotify is a music, podcast and video streaming service. The service was launched back in October 7 2006 and while the designers may have intended it solely for people with a keen interest in entertainment, businesses have also managed to reap their fair share of benefits from this service.
The developer of this service is Spotify AB based in Stockholm, Sweden. The main aim of the service is the provision of digital rights management-protected content from media companies as well as record labels.
Why Do Businesses Prefer Spotify?
One major reason as to why businesses prefer the service is due to the fact that it is a freemium service which basically implies that its fundamental features are free with advertisements.
However, you can opt for additional services such as more streaming quality, offline music downloads among many more upon upgrading to the paid subscription.
How Businesses Use The Service
Businesses can benefit from Spotify Business, a special service created for business owners. The service comes with a commercial license, just so you are cushioned from running afoul of the laws governing intellectual property and rights of these digital productions.
Can You Play Spotify At Your Business?
Spotify has made it possible, for the first time ever, for businesses to legally stream and download music from the service. This means your business is protected from any possible infringement on intellectual property laws and that you can now stream and play music and download any video content you want…but there’s a catch as we shall see much later.
Aside from the mere fact of downloading and streaming, “Spotify Business’’, which is made possible by “Soundtrack Your Brand’’, also comes with additional features, the most notable of which is the “Music Schedule’’ feature that makes it possible for you to have a weekly schedule of your music playlists.
How Do You Go About It?
It is important to note that the law is still against using Spotify in public places such as stores, schools, pubs and restaurants as this is seen as commercializing the content with a view of gaining some undue advantages from it at the expense of the producers. However, as already pointed out, you can stream and play music at a more personal level and non-commercialized level.
All you have to do is sign up for a personal account and sign an agreement that binds you to using the content only for personal, entertainment needs. You have an option for free or premium subscriptions depending on the scope of content you would like to play at you business.
Lastly, the service offers no provisions for upgrading your personal account to a business one and in the event you need to do so, you may be forced to sign u a new one altogether.